Farooq is a Professor of Journalism and Head of the Journalism and Emerging Media program in the School of Communication and Media at Kennesaw State University, where he teaches and researches journalism, emerging media, and global communication. A former journalist with a decade of professional experience, his scholarship examines social and citizen media, language, politics, and society, with particular attention to Nigeria and the African diaspora. He is the author and editor of multiple books and peer reviewed articles on media, technology, and sociolinguistics, and he writes a widely read weekly public affairs column that engages contemporary socio-political issues. His work bridges academic inquiry and public discourse, reflecting sustained interests in media criticism, political communication and cultural analysis.